About
Michał Sroka
International sales leader and business developer with more than a decade of experience building brands, channels and commercial partnerships across European and international markets.
Experience that connects strategy with execution
Michał has worked across consumer electronics, smart home, IoT, power tools, retail, distribution and cross-border e-commerce. His work covers market mapping, country prioritisation, pricing, channel governance, partner selection, retailer development, negotiation and growth management.
SKIL B.V. — Head of Sales Development, Strategic Markets
Development of strategic markets across Central and Eastern Europe, DACH and the Middle East, including distributor, retail and e-commerce growth.
Netatmo — Head of International Markets
Leadership of geographic markets for the retail business, following more than six years of sales and business-development responsibility across Central and Eastern Europe.
Smart home, IoT and consumer-electronics business development
Building market landscapes, distributor relationships and premium-brand presence across Eastern and Central Europe.
ExpandToCEE and CEE Trade Hub
Market-entry support for international brands and an expert initiative increasing the visibility and understanding of Central and Eastern European markets.
Why the operating model is different
- Clients work directly with a senior commercial decision-maker.
- Projects are selective and focused on commercially realistic outcomes.
- Recommendations are designed for execution—not only for presentation.
- Deep CEE expertise is integrated into a wider European perspective.
Independence, confidentiality and conflicts
ExpandToCEE is an independent initiative and is not affiliated with or endorsed by current or former employers. Each project is reviewed for confidentiality, competitive conflicts and appropriate separation from other professional responsibilities before engagement.