01
Country priorities
Where to start, what to postpone and how to sequence expansion.
European market entry & business development
Build your brand across Europe.
Senior commercial support for ambitious international brands entering and growing in Europe—with deep expertise in Central and Eastern Europe.
Market prioritisationDistribution & retailFractional leadership
What we solve
Europe is not one market. Your expansion strategy should not treat it like one.
ExpandToCEE connects strategic market selection with practical commercial development—helping brands avoid fragmented distribution, weak partners, uncontrolled pricing and expensive false starts.
02
Route to market
Distributor, retail, marketplace or a clearly governed hybrid model.
03
Commercial structure
Pricing, margins, stock, territories, channels and partner responsibilities.
04
Execution
Target mapping, meetings, negotiation, onboarding and early growth.
European scope
Europe-first. CEE-deep.
Broader European expansion support with an especially strong operational understanding of Central and Eastern Europe.
CEE
DACH
UK
Nordics
Southern Europe
Cross-border
How we work
A focused route from assessment to revenue.
Diagnose
Assess the product, current sales model, European readiness and markets with the strongest fit.
Design
Define the entry sequence, channel model, pricing, partner criteria and execution plan.
Develop
Support outreach, meetings, negotiation, onboarding and early commercial growth.
Selective engagement
Designed for brands serious about building a European business.
Strong fit
- Own brand and commercially mature product
- EU compliance available or actively prepared
- Management commitment to a 12-month development horizon
- Budget for local execution, stock and marketing
- Need for senior European direction before building a full team
Usually not a fit
- Commission-only representation
- A request for a generic buyer contact list
- No European compliance or service plan
- Uncontrolled marketplace sellers already setting the price
- An expectation of immediate large retail orders without investment
Michał Sroka
International sales leader with more than a decade of experience across consumer technology, smart home, power tools, retail, distribution and e-commerce.
LinkedIn profile →Senior expertise, direct involvement
Your project is led by a senior commercial decision-maker.
No junior consulting layer and no generic market report. The work connects strategy with real commercial decisions, partner development and execution.
10+ yearsInternational sales and market development
EuropeCEE, DACH, UK and cross-border perspective
B2BRetail, distribution and e-commerce
Engagement models
Start with the scope your business actually needs.
Market Entry Sprint
Focused European assessment and 90-day plan.
Fixed scope
View scopeFractional Development
Ongoing senior direction and commercial follow-through.
From €1,500 / month
Check project fitCommercial Execution
Selected distributor, retailer and channel-development projects.
Custom model
View scopeIs your brand ready for Europe?
Share your current position, product category and expansion ambition. The form is designed to identify the most important questions before an initial conversation.